About MeetPAT

As marketing has evolved, accurate targeting has become more and more important. It’s not enough to blast out a broad approach and hope the right people see it anymore, you have to speak directly to your own audience, and reach them where they are.

MeetPAT helps you understand your South African customer base, so you can tailor your messages to the right markets, and find similar audiences on the right platforms.

Recognising the need to leverage data in order to enable more effective marketing for South African businesses, Net Age, specialists with over 15 years of experience in paid online advertising, was in search of a data partner to enable more efficient performance.

When Goran Giertz, founder of Net Age, met Gary Berman, one of the founders of GAS Marketing, with his 15 years of experience in the data business, both recognised the synergy between their fields, and the value they could bring to clients, and so partnered to develop MeetPAT.

Net Age began building data optimisation tools in 2009 with the development of Call Tracking, an Agency & End-User solution for measuring online & offline lead generation, while GAS has worked extensively in utiilising client data to underpin marketing efforts.

Working together they have brought the benefits of data analysis to paid marketing across Facebook, Instagram, Google Ads and YouTube, with a solution that allows you to dashboard your customer data to identify trends across your customers, save specific customers as specialised audiences, and upload those audiences to your paid marketing platforms with a single click.